@good_morning_campaign
Morning, delivered
daily.
An encouraging short clip every weekday at 7:30am — extending the campaign beyond school gates into the wider youth community.
An encouraging short clip every weekday at 7:30am — extending the campaign beyond school gates into the wider youth community.
Weekdays in the morning, a new video. Tap any post to view on Instagram.
Every school day at 7:30am, the Good Morning Campaign publishes a short encouraging video to Instagram. The consistency is deliberate — posting at the same time each morning mirrors the ritual structure of the campaign itself, and meets students exactly where they start their day: on their phone, before the day has properly begun.
The account reaches students who haven't yet encountered the campaign at school, extends the campaign's presence to partner communities, and builds a digital record of GMC's ongoing impact across Auckland. Over 30,000 total views — and counting.
A new video every weekday morning. No noise, no ads — just a short, genuine good morning from the campaign team.