Short, encouraging morning videos — extending the campaign beyond school gates into the wider youth community.
Weekdays in the morning, a new video. Tap any post to view on Instagram.
The Good Morning Campaign publishes short, encouraging morning videos to Instagram — meeting students where many of them start their day: on their phone, before the day has properly begun.
The account reaches students who haven't yet encountered the campaign at school, extends the campaign's presence to partner communities, and builds a digital record of GMC's ongoing impact across Auckland. In Term 2, 2026 our videos reached over 7,500 views across eight videos, and the campaign was featured on the Ministry of Education's national Instagram channel.
Short morning videos. No noise, no ads — just a genuine good morning from the campaign team.